7th edition. — Prentice Hall, 2011. — 792 p. — ISBN: 0132555239, 9780132555234.
Questions that drive interest, applications that illustrate concepts, and the tools to test and solidify comprehension.
Students come into their first Economics course thinking they will gain a better understanding of the economy around them. Unfortunately, they often leave with many unanswered questions. To ensure students actively internalize economics, O'Sullivan/Sheffrin/Perez use chapter-opening questions to spark interest on important economic concepts, applications that vividly illustrate those concepts, and chapter-ending tools that test and solidify understanding.
Introduction and Key PrinciplesIntroduction: What Is Economics?
The Key Principles of Economics
Exchange and Markets
Demand, Supply, and Market Equilibrium
The Basic Concepts in MacroeconomicsMeasuring a Nation s Production and
Income
Unemployment and Inflation
The Economy in the Long RunThe Economy at Full Employment
Why Do Economies Grow?
Economic Fluctuations and Fiscal PolicyAggregate Demand and Aggregate
Supply
Fiscal Policy
The Income-Expenditure Model
Investment and Financial Markets
Money, Banking, and Monetary PolicyMoney and the Banking System
The Federal Reserve and Monetary Policy
PART 6 Inflation, Unemployment, and Economic
Policy
Modern Macroeconomics: From the Short
Run to the Long Run
The Dynamics of Inflation and Unemployment
Macroeconomic Policy Debates
The International EconomyInternational Trade and Public Policy
The World of International Finance
A Closer Look at Demand and SupplyElasticity: A Measure of
Responsiveness
Market Efficiency and Government Intervention
Consumer Choice Using Utility Theory
Market Structures and PricingProduction Technology and Cost
Perfect Competition
Monopoly and Price Discrimination
Market Entry and Monopolistic Competition
Oligopoly and Strategic Behavior
Controlling Market Power: Antitrust and Regulation
Externalities and InformationImperfect Information: Adverse Selection and Moral Hazard
Public Goods and Public Choice
External Costs and Environmental Policy
The Labor Market and Income DistributionThe Labor Market, Income, and Poverty
Unions, Monopsony, and Imperfect Information