Зарегистрироваться
Восстановить пароль
FAQ по входу

Johnson G., Scholes K., Whittington R. Exploring Corporate Strategy

  • Файл формата pdf
  • размером 26,45 МБ
  • Добавлен пользователем
  • Описание отредактировано
Johnson G., Scholes K., Whittington R. Exploring Corporate Strategy
Text & Cases (7th Edition). - Pearson Education Ltd: FT Prentice Hall, 2005. – 1072 р.
Exploring Corporate Strategy is one of the outstanding texts in international management education. It combines clarity of structure and presentation with topical and enduring examples. It also has a depth of synthesis and critical reflection based on relevant research which is rare in text books. Exploring Corporate Strategy is strong at integrating theory and practice. It has an international perspective both in its theoretical coverage and its empirical illustrations and cases. The 7th edition of this textbook offers yet another step in improvement both in the area of student support and its overall coverage. In particular the website is easily accessible, user friendly and provides a range of supplementary resources to engage and reinforce students' understanding of this complex area of study. Exploring Corporate Strategy strikes a balance because it provides sound methodology and analysis, cleverly combined with a well-reasoned introduction to more contemporary paradigms. Thoughtful use of figures and tables provides clarity for students; the detailed cases are ideal for teaching purposes.
Introduction to Part I
Introducing Strategy
Commentary on Part . Strategy Lenses
The Strategic Position
Introduction to Part II
The Environment
Strategic Capability
Expectations and Purposes
Commentary on Part II. Coping with Complexity: The ‘Business Idea
Strategic Choices
Introduction to Part III
Business-Level Strategy
Corporate-Level and International Strategy
Directions and Methods of Development
Commentary on Part III. Strategy Selection
Strategy Into Action
Introduction to Part IV
Organising for Success
Enabling Success
Managing Strategic Change
Commentary on Part IV. Strategy into Action
How Strategy Develops
Introduction to Part V
Understanding Strategy Development
Commentary on Part V. Strategy Development in Organisations
  • Чтобы скачать этот файл зарегистрируйтесь и/или войдите на сайт используя форму сверху.
  • Регистрация