Slavova N.A., Kozilova L.V., Chvyakin V.A. Innovative methodology of research and project activities

Textbook. — Nizhniy Novgorod: Professional Science, 2021. — 115 p. — ISBN 978-1-300-15283-5.The textbook contains materials on innovative methodology of research and project activities, which contribute to more successful development of disciplines on the basics of research and project activities. The textbook is addressed to students in the field of training «Advertising and public relations».Introduction.
Innovative methodology of scientific research. The concept and main functions of the methodology of scientific research.
Questions for self-control on section.
The concept and types of innovations in the structure of scientific and project activities.
Questions for self-control on section.
The content of the innovation process. Innovation sphere.
Questions for self-control on section.
Support for innovation activities.
Questions for self-control on section.
Organizational structures of innovation activity.
Questions for self-control on section.
Organization and management of innovative activity of the enterprise.
Questions for self-control on section.
Innovation project management.
Questions for self-control on section.
Evaluation of the effectiveness of innovations and innovative activities.
Questions for self-control on section.
Conclusion.
Literature.