Evans J.R. Business Analytics: Methods, Models, and Decisions

3rd Edition. — Pearson Education, 2021. — 705 p. — ISBN-13 978-1-292-33906-1.Business Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today's organisations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives.
Students learn how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. And included access to commercial grade analytics software gives students real-world experience and career-focused value. As such, the 3rd Edition has gone through an extensive revision and now relies solely on Excel, enhancing students' skills in the program and basic understanding of fundamental concepts.Foundations of Business Analytics
Introduction to Business Analytics
Database Analytics
Descriptive Analytics
Data Visualization
Descriptive Statistics
Probability Distributions and Data Modeling
Sampling and Estimation
Statistical Inference
Predictive Analytics
Trendlines and Regression Analysis
Forecasting Techniques
Introduction to Data Mining
Spreadsheet Modeling and Analysis
Simulation and Risk Analysis
Prescriptive Analytics
Linear Optimization
Integer and Nonlinear Optimization
Optimization Analytics
Making Decisions
Decision Analysis