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Schilling M.A. Strategic Management of Technological Innovation

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Schilling M.A. Strategic Management of Technological Innovation
5th ed. — McGraw-Hill Education, 2016. — 336 p. — ISBN: 978-1259539060.
Analyze. Formulate. Implement.
Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
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