Tracy Sarah. Qualitative Research Methods. Collecting Evidence, Crafting Analysis, Communicating Impact

John Wiley and Sons Ltd, 2012. — 370 p. — ISBN10: 140519202X; ISBN13: 978-1405192026.Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as a how-to guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling mannerDemonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problemsWritten in an engaging style, with in-depth examples from the author s own practiceComprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com