10th Edition. — McGraw-Hill Education, 2018. — 621 p. — ISBN: 9781259844744.
This book takes students through the research process, from getting and developing a research idea, to designing and conducting a study, through analyzing and reporting data. Information on the research process is presented in a lively and engaging way, highlighting the numerous decisions that must be made when designing and conducting research. The importance of ethical conduct is emphasized, both in the treatment of research subjects and in the conduct of research and reporting research results. The Connect course for this offering includes SmartBook, an adaptive reading and study experience which guides students to master, recall, and apply key concepts while providing automatically-graded assessments.
McGraw-Hill Connec is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following:
SmartBook - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content.
Access to your instructor’s homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course.
Progress dashboards that quickly show how you are performing on your assignments and tips for improvement.
The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.
Complete system requirements to use Connect can be found here: http://www.mheducation.com/highered/platforms/connect/training-support-students.html
Explaining Behavior
Developing and Evaluating Theories of Behavior
Getting Ideas for Research
Choosing a Research Design
Making Systematic Observations
Choosing and Using Research Subjects
Understanding Ethical Issues in the Research Process
Doing Nonexperimental Research
Doing Survey Research
Using Between-Subjects and Within-Subjects Experimental Designs
Using Specialized Research Designs
Using Single-Subject Designs
Describing Data
Using Inferential Statistics
Using Multivariate Design and Analysis
Reporting Your Research Results