Wessler M. Predictive analytics for dummies

Wiley, 2014. — 50 p. — (Alteryx Special Edition). — ISBN: 9781118856246, 9781118859643The power to predict future market conditions and to know customers’ wants and needs is the desire of every business leader. Existing computer systems and large databases provide useful historical information, but their ability to dramatically help business leaders is limited. Decision makers must make assumptions about the future based on previous events, and that process is an imperfect one. What business leaders yearn for are accurate data-driven predictions for the future.