Euny Hong. The Birth of Korean Cool: How One Nation is Conquering the World through Pop Culture

New York, Picador, 2014. — 447 p. — ISBN: 978-1-250-04512-6Before Cool
The Birth of Irony
The Dying Art of School Trashing
Character is Destiny:
The Wrath of Han
Kimchi and Cabbage Inferiority Complex
Why Pop Culture? Or, Failure Is Breakfast of Champions
When Korea Banned Rock 'n' Roll
The Lean, Mean Star —Making K— Pop Machine
Northern Girls, Southern Boys
K—Drama: Television and Origins of Hallyu
K—Cinema: The Journey from Crap to Cannes
Hallyu:The Shot Heard Round the World
Korea 's Secret Weapon: Video Games
Samsung: The Company Formerly Known as Samsuck
The Ministry of Future Creation