Chan Kim W., Mauborgne R. Blue Ocean Strategy

Boston: Harvard Business School Publishing, 2015. — 316 p. — ISBN: 9781625274502The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:
- A new preface by the authors: Help! My Ocean Is Turning Red
- Updates on all cases and examples in the book, bringing their stories up to the present time
- Two new chapters and an expanded third one Alignment, Renewal, and Red Ocean Traps that address the most pressing questions readers have asked over the past 10 years.